The Global Scope of Counterfeiting – INFOGRAPHIC
in BUSINESS

The Global Scope of Counterfeiting – INFOGRAPHIC

Brand manufacturers are eager to protect consumers from counterfeits, meet the latest regulations and avoid FDA sanctions and recalls. Solutions that track and trace a product through the entire supply chain have become increasingly vital as a result. PMMI, The Association for Packaging and Processing Technologies, examined this trend in depth by interviewing 75 brand manufacturers, industry experts and technology suppliers. The infographic here

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brandguardpro

19 Sep 2017
Netofa Winery & BrandGuard
in COMPANY, NEWS, Wineries

Netofa Winery & BrandGuard

The Galilee-based Netofa Winery inaugurated few days ago their new wines in a private loft in Tel Aviv. An excellent reason to celebrate with the press, all the partners and friends the best wines of the winery accompanied with a selection of local chef’s specialties… and the announcement of their partnership with BrandGuard! The wedding grooms were two TEL QASSER wines, white and red, tasty...

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brandguardpro

23 Aug 2017
09 Aug 2011, Shanghai, China --- A passenger is scanning QR codes of the products on offer with a cellphone in a subway supermarket in Shanghai, China, 9 August 2011.    A new mobile shopping experience is coming to major cities around China with a subway network, and is currently being tested in Shanghai and Beijing. Its basically a rip-off of what Tesco Homeplus has done in South Korea. Subway stations have been converted into virtual supermarkets. What you need to do is to scan the QR codes of the products you want, and once youre done with your purchase, the goods are delivered to your doorstep when you get home and are paid upon receipt. --- Image by © Imaginechina/Corbis
in BUSINESS

The rise of the QR code in China

QR codes? Those black-and-white graphics that take you to a URL when scanned with your phone. Sine 2011 they are everywhere. Brands splashed them across posters, put them in shop windows and integrated them into creative advertising. But in 2017 China is definitely addict and it’s part of the daily life over there. QR codes in China are convenient, quick and painless to use, lead...

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brandguardpro

08 Aug 2017
Fakes still a problem in China
in BUSINESS, CHINA

Fakes still a problem in China

Despite increased scrutiny from authorities, fake wines still litter the supply chain in China, undermining consumer confidence. Wine which claims to be something that it is not, whether it’s plonk passing itself off as premier cru or simply a forgery or a well known label, has existed as long as wine has been drunk. It’s also widely documented that in recent years there has been...

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brandguardpro

23 Jul 2017
BrandGuards Introduces its NFC solution
in BUSINESS

BrandGuards Introduces its NFC solution

On Sep. 20, (2016), BrandGuard will participate in the DevelopEX2016 IoT Conference and Exhibition, presenting for the first time its  nfc-based anti counterfeiting and Product ID management solution. Following its successful introduction of the QR-code based solution, which focuses on the mass-market and low cost products, the nfc-based solution is supplying increased protection to high-end and sensitive products, requiring the most accurate detection and faster...

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brandguardpro

19 Sep 2016
Wine counterfeiting in China
in BUSINESS, NEWS

Wine counterfeiting in China

In China, counterfeit high-end wines are a growing beverage industry segment, where fakes are sold to Chinese consumers. Knock-off artists refill empty bottles from famous chateaux with inferior vintages.

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brandguardpro

08 Apr 2016
Exporting fake medicines
in BUSINESS, NEWS

Exporting fake medicines

According to an article by Bloomberg, Viagra is one of the main pills to be made illegally. As China is working to crack down on its counterfeit industries, it has raided more than 115 factories and jailed eight sex-pill makers this month.

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brandguardpro

08 Apr 2016