Vinexpo 2017 – A great place to live
in BUSINESS

Vinexpo 2017 – A great place to live

BrandGuard was in Vinexpo! One of the biggest international wine and spirits event, four vibrant days in Bordeaux-France, and about 45,000 people from all over the world. Here a first feedback from Guillaume Deglise, the CEO of WineExpo. « A business oriented salon with new tools. A unique salon with 5 formulas declined all over the world.”  We did more than 2000 meetings “One to Wine...

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brandguardpro

16 Jul 2017
BrandGuards Introduces its NFC solution
in BUSINESS

BrandGuards Introduces its NFC solution

On Sep. 20, (2016), BrandGuard will participate in the DevelopEX2016 IoT Conference and Exhibition, presenting for the first time its  nfc-based anti counterfeiting and Product ID management solution. Following its successful introduction of the QR-code based solution, which focuses on the mass-market and low cost products, the nfc-based solution is supplying increased protection to high-end and sensitive products, requiring the most accurate detection and faster...

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brandguardpro

19 Sep 2016
Spain losing hundreds of millions to fake alcohol
in BUSINESS

Spain losing hundreds of millions to fake alcohol

The EU Intellectual Property Office estimates its local producers lose €263 million every year thanks to the introduction of counterfeits into the market. In Spain, legitimate producers lose around €173 million a year on alcoholic beverages and €90 million a year on wine. The trend also affects jobs and tax revenues, according to the EU’s Intellectual Property Office’s 8th report on the economic costs of...

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brandguardpro

01 Sep 2016
in COMPANY

Video Demo of BrandGuard’s Solution in Action

In the attached video, you may watch an an in-field video recording of BrandGuard’s detection and interaction solution used in an actual wines’ store. The recording was part of an implementation in the Far-East, a region eager for such solutions.

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brandguardpro

28 Apr 2016
Wine counterfeiting in China
in BUSINESS, NEWS

Wine counterfeiting in China

In China, counterfeit high-end wines are a growing beverage industry segment, where fakes are sold to Chinese consumers. Knock-off artists refill empty bottles from famous chateaux with inferior vintages.

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brandguardpro

08 Apr 2016
Questions Raised by Hong Kong Wine Auction
in BUSINESS, NEWS

Questions Raised by Hong Kong Wine Auction

Allegations of wine fraud continue to plague the auction world. Ten days ago, a new Hong Kong company held its first major auction despite being accused online beforehand of – at the least – deceptive marketing. The November 21 auction in Hong Kong brought in an “underwhelming” US $25 million according to a report in the Financial Times, including $5 million for a “Pablo Picasso...

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brandguardpro

08 Apr 2016
A pedestrian carries Gucci-branded shopping bags and a Louis Vuitton SA handbag as she walks along the Rue du Rhone in Geneva, Switzerland, on Saturday, June 9, 2012. Swiss economic growth unexpectedly accelerated in the first quarter, led by consumer demand. Photographer: Valentin Flauraud/Bloomberg
in BUSINESS, NEWS

Lessons From China’s Counterfeit Crackdown

Beijing resident Wang Wenwen says she frequently trawled China’s online marketplaces for brand-name bargains, but grew tired of receiving obviously fake merchandise. The breaking point was a blue, floral-patterned dress she got for $32 that was advertised as a product of popular Chinese brand Five Plus.

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brandguardpro

08 Apr 2016
Exporting fake medicines
in BUSINESS, NEWS

Exporting fake medicines

According to an article by Bloomberg, Viagra is one of the main pills to be made illegally. As China is working to crack down on its counterfeit industries, it has raided more than 115 factories and jailed eight sex-pill makers this month.

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brandguardpro

08 Apr 2016
How to Know If Your Expensive Wine Is Fake
in BUSINESS, NEWS

How to Know If Your Expensive Wine Is Fake

Maureen Downey has become a top wine fraud investigator, helping to rid the wine industry of counterfeit and stolen wine. Downey met Bloomberg at Wingtip in San Francisco, where she showed us how to tell if that $200,000 bottle in your cellar is a fake. (Video by Jennafer Savino, Amy Marino) (Source: Bloomberg)

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brandguardpro

08 Apr 2016
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