BrandGuards Introduces its NFC solution
On Sep. 20, (2016), BrandGuard will participate in the DevelopEX2016 IoT Conference and Exhibition, presenting for the first time its nfc-based anti counterfeiting and Product ID management solution.
Following its successful introduction of the QR-code based solution, which focuses on the mass-market and low cost products, the nfc-based solution is supplying increased protection to high-end and sensitive products, requiring the most accurate detection and faster response. the nfc-based solution is currently supplied as an add-on to existing packages in various forms that adapt to the needs of each brand and product variation. BrandGuard’s unique, patented Cloud-based system applies correlation and tracking rules that help identify hacking attempts while creating a clear, global view of the statistics of variations and production-runs.
Saar Koren, BrandGuard’s CEO, says: “nfc technology brings the added security and speed needed by increasing number of industry segments, especially those trying to protect from life-threatening counterfeits such as pharmaceuticals”. Using a combination of nfc and QR code technology, a combined effect of extended product information as well as accurate, non breakable identification is added to such products, benefiting both end users as well as manufacturers.
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