Eliminating Online Fraud
Tagged branded products ‘clean-up’ the market from fake copies.
Leading brand names are suffering for many years from flood of cheap imitations coming from various illegal manufacturing facilities. The huge investment in brand promotion and product design is being ripped by unauthorized manufacturers and cause lost sales and customer’s uncertainty.
By attaching simple tag marked with a unique code, products can be identified as genuine and those cheap imitations can be eliminated from many parts of the market. Implementation is rather simple and can be applied to both QR and NFC-based tags. Information gathered from scanning activity can also indicate market trends and verify product acceptance, all associated with specific regions and even specific department stores.