Refills are the basis of many industries, such as Ink-Jet Printers, Soda Machines and more. Faking these refills is on the rise, hurting profitability and frustrating consumers
SAMPLE BRANDS
Fake Refills Hurt Business and Frustrate Customers
Low-cost devices such as printers and coffee machines are distributed on the basis of continuous revenue from refills. Counterfeiters have long identified this segment as a lucrative business and constantly produce useless or low quality fakes.
Fake refills not just fail to function, but also cause damage to the device
In case of drinks and pollution refills, fakes may cause health problems
Certain brads such as HP have started protecting their goods, yet it is not effective as it is based on special equipment which is scalable
Refills as the basis of new products will continue to proliferate, solution is needed ASAP.
Marking refills with end-user readable marks, serialised and encrypted is the best solution as some of the manufacturers acknowledge and plan to implement.
Sample Cases
21June2016
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