Quality and Authentication Applications

Helping Customers Assess Quality and Source of Cosmetics

Cosmetics is a constant target for counterfeiting, as customers are led by brand-names and these are easy to fake, unless protected by proper measures

SAMPLE BRANDS

Branded Cosmetics massively copied, replaced with a low-quality contents

Taking advantage of the fact that consumers are guided by brand names rather than actually testing products, fake cosmetics are a popular target for counterfeiters, especially in the Far-East.

  • Fake cosmetics not only fail to provide the looks - they also cause damage
  • Online stores are even more susceptible to fraud, as no human seller can be consulted prior to buying
  • Modern anti-aging cosmetics carry higher price, making them even more attractive to copying

Serialisation not only defeats copying, but also provides an opportunity to deliver valuable information on the product and on the brand, directly to consumers mobile phone

Sample Cases

14February2017

Hazardous counterfeit cosmetics seized in UK

An operation by Trading Standards in the UK has uncovered counterfeit versions of well-known cosmetics brands - including MAC, Benefit and Naked Pallet - in a Nuneaton store.

More here

24August2014

Raid disrupts counterfeit cosmetics trade in Malaysia

An operation in the Malaysian capital Kuala Lumpur has resulted in the seizure of around $134,000-worth of counterfeit cosmetic goods.

More here

23July2012

Indian police raid fake cosmetics production plant

Police in India have seized machinery, raw materials and fake cosmetics in a raid on a facility, local media reports.

More here

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