SAMPLE BRANDS
Authentication Applications
Protecting the Public from Fake Drugs
Pharmaceuticals are one of the most popular targets for counterfeiting. And the ones that carry the most dangerous side-effects
Counterfeited Drugs Carry the Most Dangerous Side Effect
High sales price and constant increase in demand make drugs in general and popular pharma products such as Viagra a popular counterfeiting target.few data points from recent reserach:
- Online stores are the easiest way for counterfeiters to distribute such drugs, taking advantage of innocent users
- India is one of the production centers of such drugs, htting African countries most with low-cost fake alternatives
- OTC (Over the Counter) products, especially age-defying products and similar high-value products are constantly targeted by counterfeiters
- The damaging effect of these products ends many times irreversible and can even end in death
The Pharma industry is now headed towards standardised serialisation based on simple QR marks, starting with Europe, 2019. However, online stores can easily fake these marks and will require more sophisticated methods such as BrandGuard’s Cloud-based QR verification
Sample Cases
03March2019
Fake Xanax “easily” bought on Facebook in UK
Counterfeit Xanax that contains a drug called etizolam and is responsible for an epidemic of deaths in Scotland can be bought quickly and easily through sites like Facebook, according to BBC report.
More here
07March2017
UK review finds some online pharmacies 'risky' for patients
A review by the Care Quality Commission in the UK has said it has "significant concerns" about the safety of patients using online pharmacies.
08July2016
Fight continues between Indian online and offline pharmacies
The fight in India between brick and mortar pharmacies and their online counterparts is set to heat up after the threat of court action.
More here
14July2008
US study casts spotlight on illegal online pharmacies
A study has found a sizeable drop since last year - from 581 to 365 - in the number of online pharmacies willing to supply US residents with prescription drugs without a proper physician's endorsement.
More here
