Wine’s source, or brand, is a major factor in purchasing decision. Counterfeiters take advantage and create fake copies, featuring low quality replacements
Famous wineries, especially from France, are constant target for scams ranging from simple faking to sophisticated re-filling activity. Consumer may be challenged with the low-quality wine, as some of them are less familiar with the original – yet frustration and anger cannot be avoided.
Anti-counterfeiting in the case of alcoholic beverages is still in early stage. Simple measures such as simplistic (numeral) serialisation and hologram stamps have been tried, but lack the ability to withstand sophisticated counterfeiting, causing disappointment. Better technology is needed to stop this dangerous phenomena.
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