Tag: brand protection


Heritage protection is the main issue for French Winemakers

27

Aug 2017

Heritage protection is the main issue for French Winemakers

BÉZIERS, France — On a late evening in March, a group of winegrowers wearing black balaclavas forced their way into one of France’s largest wine brokerages and ignited three Molotov cocktails. Within minutes, the business, Passerieux Vergnes Diffusion, was in flames. Vigilante vignerons had previously raided two big wine distributors nearby, in the Languedoc wine-producing region, smashing offices and dumping a river of red wine into the...

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